Artists who live in Nizhniy Novgorod and who work with the current concept of ‘public space’, considering that relations with the public are not so dramatic. They treat viewers as consumers of a specific info-visual product. Their long-term project may lie somewhere between public art and advertising, design and experimental film and television. By ignoring the alienation of society, artists try to remain within it, easily combining the positions of a consumer and a sober and prudent analyst, judging the situation from the outside.